Heinz

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Heinz-Kraft merger comes from weakness, not strength, says CPG expert: ‘It’s almost as if the large tier one guys have surrendered’

By Elaine Watson

The impending marriage of Heinz and Kraft Foods Group will create a $29bn consumer packaged goods powerhouse. But is bigger always better, or are megadeals like this more about making money for lawyers and shareholders than delighting consumers and driving...

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