Hershey

Source: The Hershey Co

‘Chocolate and salty snacks rank a two of the top three resilient treats that consumers are not willing to forgo’

Hershey doubles down on advertising to offset impact from price hikes, reinforce consumer connection

By Elizabeth Crawford

Sweets and snacks giant Hershey will double down on advertising and production capacity for its fastest growing brands, including Reese’s and Skinny Pop, in the coming year to help offset price elasticity and meet consumer demand, which executives say...

Decorating the Christmas tree is popular in Utah (82%), New York (79%) and Vermont (79%), according to a Hershey survey. Pic: GettyImages

Seasonal

Hershey covers all candy bases with Christmas heat map for consumers

By Anthony Myers

American candy lovers can now discover what Christmas tradition is most popular in their state with Hershey’s holiday tradition heat map and then use the candy pairing guide to make sure they’re stocking up on the right iconic sweets to help make holiday...

Spit out: Gum declines continue in the US

Datagraphics

Spit out: Gum declines continue in the US

By Oliver Nieburg

Chewing gum sales in the US have continued to fall in the first half of 2017, according to data from IRI, but Hershey is bucking the trend.

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