In the world of food marketing, perception is everything. Consumers want foods that sound wholesome, friendly, and above all “natural” – although they are rarely able to articulate what this means.
San Diego-based flavor firm Senomyx has reported increased revenues and narrowed loss in the third quarter – and also announced it has received GRAS status for two new savory flavor enhancers.
Non-profit consumer group Citizens for Health is the latest organization to oppose the Corn Refiners Association’s petition to allow ‘corn sugar’ as an alternative label declaration for high fructose corn syrup (HFCS).
A co-ordinated industry-led effort to produce a working definition of the term ‘natural’ on food packaging would help firms navigate one of the most contentious areas of food marketing, according to one labeling expert.
A lawsuit that claims it is misleading to market high fructose corn syrup (HFCS) as ‘corn sugar’ and ‘natural’ has been allowed to go ahead – but the Corn Refiners Association (CRA) has called it an attack on free speech.
San-Diego-based flavor innovator Senomyx has started taste tests on novel fructose enhancers that could help amplify the sweet taste of fructose, a key component in high fructose corn syrup (HFCS).
Use of stevia is predicted to rise at an astonishing rate this year, taking the natural sweetener's share of the total US sugars and sweeteners market from 1.8% in 2010 to 9.1% in 2011, according to Packaged Facts.
The Corn Refiners Association (CRA) has disputed the findings of a recent study that suggested a link between added sugars in the diet – including high fructose corn syrup – and risk factors for heart disease.
Consuming 25 percent of daily calories in the form of added sugars – in line with the government recommended maximum – could increase risk factors for heart disease, according to a new study.
A group of US senators has written to the Food and Drug Administration (FDA) in support of the Corn Refiners Association (CRA) petition to allow food manufacturers to label high fructose corn syrup (HFCS) as ‘corn sugar’.
The US Department of Agriculture (USDA) has set the 2011-2012 sugar tariff rate quota and allowed extra specialty sugar to be made available from August 5, in response to increased demand for organic sugar.
With brand loyalty in the beverage aisles “in freefall” manufacturers have to work harder to excite consumers with new ideas from retro-style acid phosphates to drinking vinegar and Horchata, according to market researchers at The Hartman Group.
Manufacturers are continuing to switch out high fructose corn syrup (HFCS) and promote ‘No HFCS’ products – but there’s no reason to do so from a scientific or consumer behavior standpoint, claims Dr. John White.
The US Department of Agriculture (USDA) has again increased the 2011 sugar tariff rate quota to relieve supply pressure – a move the Sweetener Users Association has welcomed, while urging further adjustment.
Five companies and two trade organizations have joined a lawsuit against members of the corn refining industry in an attempt to stop them from claiming that high fructose corn syrup is a natural corn sugar.
One in 50 new products launched in the US in 2010 featured the claim ‘no high fructose corn syrup’ (HFCS) compared with just 0.2% in 2006, as manufacturers sought to make marketing capital from avoiding the much-maligned sweetener.
A group of sugar farmers and refiners has filed a lawsuit against members of the corn refining industry in an attempt to stop them from claiming that high fructose corn syrup is a natural corn sugar.
Sugar policy reform is back on the US legislative agenda, as two new bills that aim to end the sugar price support program have attracted broad food industry support.
Consumer groups have petitioned the Food and Drug Administration (FDA), urging it to reject a Corn Refiners Association bid to allow ‘corn sugar’ as an alternative labeling declaration for high fructose corn syrup (HFCS).
A federal court judge has rejected a lawsuit against Snapple Beverage Corp. that alleged the company misled consumers by labeling drinks containing high fructose corn syrup as ‘all-natural’.
High commodity prices are driving demand amongst food companies to reformulate products for the sake of affordability, according to International Flavours & Fragrances (IFF)
Reducing consumption of sugary drinks should be a critical dietary approach to reducing cardiovascular risk in children, claims a commentary published in the Journal of the American Dietetic Association.
Sixty-four percent of American consumers think that high fructose corn syrup (HFCS) is “okay in moderation” but there is still widespread confusion about the ingredient, according to data from Mintel.
Many children and parents mistakenly associate sugary sports drinks with a healthy lifestyle, claim researchers at the University of Texas Health Science Center in Houston (UTHealth).
Once upon a time sugar was sugar, and sugar was most definitely not good for you. So the Corn Refiners Association move to rebrand high fructose corn syrup as corn sugar is a daring move – but should do little to sweeten its reputation.
Sugar imports and increased domestic production more than offset the growing shortfall under the raw sugar tariff rate quota (TRQ), according to the USDA’s latest sugar and sweeteners outlook report.
Avoidance of high fructose corn syrup (HFCS) is likely to increase among American consumers as the economy improves, suggests a new report from market research organization Mintel.
The Corn Refiners Association has petitioned the Food and Drug Administration (FDA) asking it to allow the term ‘corn sugar’ as an alternative label declaration for high fructose corn syrup (HFCS).
The concept of simplicity in the food industry has become a mainstream consumer demand, according to market analysts at Mintel – and manufacturers need to find ways to address it.
Comax Flavors claims to have ‘set a new standard’ for sweetness enhancers for foods and beverages with the latest addition to its Max FlavorLab range of enhancers.
A bill introduced by New York State Assemblywoman Barbara Clark proposing an outright ban on the use or sale of high fructose corn syrup in the state has raised eyebrows today, as it followed in the footsteps of a proposed salt ban.
A rat study from Princeton University has claimed that high fructose corn syrup (HFCS) consumption could play a major role in ballooning obesity rates – but some have challenged the study’s methodology.
Nationwide programs to educate consumers about high fructose corn syrup (HFCS) appear to be working, as HFCS producers report a slowing in declining demand.
Imperial Sugar has posted a leap in profits for the first quarter of fiscal 2010 on the back of a one-off insurance payout following the company’s deadly Port Wentworth refinery explosion.
‘Moderate’ consumption of fructose-containing sweeteners may produce ‘modest but significant changes’ that may contribute to the development of metabolic syndrome, says a new rat study.
High consumption of sugary foods and beverages could increase the risk of hypertension, according to a study presented at the American Society of Nephrology’s Annual Meeting in San Diego last week.
The Center for Consumer Freedom (CCF) has launched a new advertising campaign in an effort to dispel consumer misconceptions about high fructose corn syrup (HFCS).
The Corn Refiners Association has said it is very pleased that Dr Barry Popkin has revoked an earlier theory about high fructose corn syrup’s link to obesity – but how much can industry do to mend its reputation?
In an exclusive interview with Caroline Scott-Thomas, professor of nutrition Dr Barry Popkin said that he was wrong to single out high fructose corn syrup as largely responsible for obesity. Now he’s taking on another contentious issue: Soda tax.
Cost issues remain for stevia-derived sweetener Reb A although annual sales are likely to reach $700m over the next five years, according to a new report on the US stevia market from Rabobank.
Storage standards and temperature control for HFCS mean human health is not at risk from the formation of hydroxymethylfurfural (HMF), the Corn Refiners Association asserts, which also refutes suggestions that the toxin could be a factor in honeybee colony...
Sugar politics means high prices are a bitter pill for US and Indian sweet food and beverage makers; while the European industry is sitting pretty on the back of the recent sugar reforms.
The formation of a toxic substance when high fructose corn syrup is heated raises concerns for bee keepers, say researchers, and will help inform advice on safe storage of the ingredient for use in human food.
A US Court of Appeals in Philadelphia has reopened a consumer-fraud case against Dr Pepper Snapple alleging that Snapple’s ‘all-natural’ label claim is misleading as the drink contains an artificial sweetener.
The global recession has hit Corn Products International’s bottom line as its products – including high fructose corn syrup (HFCS) – experience lower demand, particularly in North America, the company said.
Redpoint Bio has identified a new sweetness enhancer that could address the same market needs as new natural sweeteners launching to market at the moment.
