Beverages dominate IRI’s 2021 New Product Pacesetters report, accounting for a record eight out of the top 10 new products by dollar sales and 46 out of the top 100 new products.
From emerging keto ice cream brand, Rebel, and Beyond Meat's plant-based sausage, to big food's permissibly indulgent takes on legacy brands (Reese's Thins and Zero Sugar Mountain Dew), one theme rang true in IRI's 2020 New Product...
Products that make the IRI Pacesetters list of the top 100 CPG launches still tend to be from larger companies (although that’s changing), but the days of ‘blockbuster’ new products are over, says the Chicago-based market researcher.