Kind Snacks

KIND North America CEO: ‘On a run rate basis, we’ll hit $1bn in US retail sales in the next couple of months’

23-May-2022 By Elaine Watson

While the past couple of years have been a bit of a rollercoaster ride with supply chain challenges and soaring inflation, KIND posted a 15% increase in sales in the US market in 2021, and is enjoying "really robust growth" in 2022, says KIND...

Belgian Boys secures $7m in funding led by KIND Snacks founder's investment platform

01-Mar-2022 By Mary Ellen Shoup

Belgian Boys, a fast-growing brand selling European-inspired treats and fresh breakfast items, has received $7m in funding led by Equilibra Ventures, a startup and investment platform from KIND Snacks founder Daniel Lubetzky, to expand the brand's...

KIND Snacks updates packaging to reflect America’s diversity, donates to support racial equality

12-Jan-2021 By Elizabeth Crawford

Black Lives Matter supporters may not be taking to the streets or grabbing headlines as often as they were last summer, but the social and racial injustices that drove them their persist, which is why KIND Healthy Snacks is deepening its commitment to...

Mars acquires KIND North America in reported $5bn deal

17-Nov-2020 By Elaine Watson

Mars has acquired KIND North America, three years after taking a minority stake, and says the snack maker – which now has operations in 35 countries – will function “as a distinct and separate business within the Mars Family of Companies.”

KIND Foundation’s Frontline Impact Project is 'still live and in need of support'

04-Jun-2020 By Mary Ellen Shoup

As stay-at-home restrictions ease across the US and Americans attempt to return to a post-pandemic normal way of life, the crisis and nationwide aid initiatives such as the Frontline Impact Project are far from over.

KIND Foundation rallies companies to donate to first responders, matches them to those in need

01-May-2020 By Elizabeth Crawford

In the past two weeks, more than a dozen food and beverage companies – many of which are small and struggling to operate during the pandemic – have teamed with the KIND Foundation’s and Project N95’s recently launched Frontline Impact Project to donate...

KIND steps into frozen, refrigerated, and new snacking categories

10-Feb-2020 By Mary Ellen Shoup

Best known for its nut-based snack bars, KIND Healthy Snacks has made its biggest portfolio expansion yet – launching frozen bars, snacking bark, chilled nut protein butters, and grain-free snack clusters.

KIND updates labels to reflect research showing calories from nuts have been “grossly miscalculated”

14-Jan-2020 By Elaine Watson

KIND is reducing calorie counts on its nut bars to reflect USDA research suggesting that traditional methods for calculating energy have "grossly miscalculated" the metabolizable energy from whole nuts, the core ingredients in its snacks.

Raising the bar: LivBar throws compostable packaging challenge into the fray

12-Mar-2019 By Gill Hyslop

The battle of the snack bar brands continues as 100% organic snack bar brand LivBar throws down a gauntlet of its own, challenging all bar manufacturers to move to 100% compostable wrappers.