Natural Flavors

'In 10 years, easily 30% of the flavors market could be made from biotech products…’ Synthetic biology and the future of flavor

05-Mar-2021 By Elaine Watson

The first flavors were made from plants, but were gradually replaced by ‘artificial’ alternatives, thanks to advances in synthetic chemistry. By the end of the 20th century, however, natural flavors were back in vogue.

How natural color and flavor suppliers are keeping lead time delays to a minimum

28-Apr-2020 By Niamh Michail

Coronavirus is impacting the lead time for natural color and flavor suppliers with some trying to process as much raw material as possible to build up inventory while others are transferring production to other factories.

LaCroix ‘100% natural’ lawsuit dropped as plaintiff retracts allegations

19-Feb-2020 By Elaine Watson

A high-profile lawsuit* accusing LaCroix of falsely advertising its wares as 100% natural has been dropped with both parties agreeing to cover their own costs after the plaintiff retracted her allegations. A second lawsuit** vs LaCroix over the same issue...

LaCroix: Natural flavors lawsuit is a ‘classic fishing expedition’

13-Aug-2019 By Elaine Watson

The legal dispute over the ‘natural’ credentials of LaCroix sparkling beverages is heating up with brand owner National Beverage Corp urging a court in Illinois to enter a protective order shielding it from discovery that it claims would compel it to...

LaCroix should be compelled to disclose what’s in its natural flavors, with safeguards in place to protect trade secrets, argues plaintiff

11-Jul-2019 By Elaine Watson

Attorneys for the plaintiff in a lawsuit alleging LaCroix falsely markets its flavored sparkling waters as ‘all natural’ say it should be compelled to respond to discovery requests regarding the composition and suppliers of its natural flavors, insisting...

Beverage and culinary flavors to become even more regionally targeted and exotic, says Monin Americas

18-Jan-2019 By Mary Ellen Shoup

Monin Americas - a manufacturer of syrups, fruit purees, and flavor concentrates selling to the food service industry and direct-to-consumer online - foresees that consumer interest in more exotic and region-specific flavors will continue to accelerate...

Buddha Teas CEO: Natural flavor labeling laws should tighten

14-Nov-2018 By Kacey Culliney

Natural flavors are cheap to use and appeal to taste palates but consumers are going to start asking more questions about source materials and incidental additives, says the CEO of Buddha Teas.

LaCroix maker slams lawsuit challenging its 'all natural' claims: 'There are no artificial ingredients contained in, nor added to, our extracted flavors'

05-Oct-2018 By Elaine Watson

LaCroix maker National Beverage Corp “categorically denies all allegations” in a lawsuit alleging it falsely markets its flavored sparkling waters as ‘all natural’ in a case attorneys say reflects heightened scrutiny of the components of natural flavors.

News in brief

Firmenich to acquire organic flavors specialist Natural Flavors Inc

21-Dec-2017 By Elaine Watson

Firmenich is expanding its presence in the organic flavors market via a deal to acquire New Jersey-based Natural Flavors, Inc.

FlavorHealth CEO: We have to move away from this black and white view of 'natural,' when there are shades of gray… the important thing is complete transparency

04-May-2017 By Elaine Watson

How are the next generation of natural flavors being developed? Elaine Watson caught up with Christian Kopfli, CEO of New Jersey-based FlavorHealth, which is taking high-throughput cell-based screening to the next level to identify novel natural compounds...

Think clean label just means no artificial ingredients? Think again

CLEAN LABEL 2.0: Natural flavors and preservatives, pesticide residues, and Non-GMO in the spotlight

27-Apr-2017 By Elaine Watson

Think 'clean label' just means ditching ‘artificial’ ingredients and avoiding anything attracting negative press (warranted or otherwise)? Think again. Today, brands are also questioning whether ‘natural’ flavors, preservatives and sweeteners...

Spindrift CEO: 'We have all the makings of a brand that can be disruptive'

06-Apr-2017 By Elaine Watson

Multinationals are investing in – or snapping up - smaller, more entrepreneurial brands in the natural and organic food and beverage space faster than you can say ‘because that’s where the growth is’. So will Spindrift – which is on a mission to disrupt...

Attorney on ‘all-natural’ lawsuit vs Monster Bev Corp: 'I think most people would look at this and think it’s getting crazy'

13-Dec-2012 By Elaine WATSON

A lawsuit alleging that Hansen’s Diet Sodas with ‘all natural flavors’ are misbranded because they contain artificial sweeteners, highlights the lengths to which opportunistic plaintiffs’ attorneys are now going to try and cash in on the legal ambiguity...