Having unveiled a new logo and visual identity system in the US last year, Pepsi is now rolling out its new look globally in a bid to appeal to younger consumers and help ‘shake up the cola category’.
European supermarket giant Carrefour has stopped selling PepsiCo products in France, Belgium, Italy and Spain: citing 'unacceptable' price increases from the American drinks and snacks giant.
PepsiCo beat second quarter expectations with its Frito-Lays and PepsiCo Beverages North America divisions posting double-digit organic revenue growth, but the company faces several challenges across its business, especially in the energy and sport drink...
PepsiCo Beverages North America (PBNA) held a ceremonial groundbreaking for its new 115,000-square-foot distribution facility in Colorado Springs, Colorado this week.
In a further shake-up to PepsiCo's beverage line, the company rebranded its namesake product for the first time in 14 years as the competition with its rival Coca-Cola heats up in the zero-sugar soda space.
Through a combination of new flavor and product launches, boosting advertising and marketing, and integrating purpose throughout the organization, PepsiCo expects to build on a strong fourth quarter and deliver upwards of 6% organic revenue growth in...
Nitro Pepsi – which uses nitro tech to create a drink which departs from traditional soda in terms of look, taste and drinking experience – will launch in the US next month. “Much like how nitrogen has transformed the beer and coffee categories, we believe...
As measures designed to slow the spread of the coronavirus also slow the economy, many venture capitalists and others have hit the pause button on investments, but not Frito-Lay – earlier this month it moved forward with its inaugural WomanMade Challenge...
With Coca-Cola Energy now rolling out across the world, will PepsiCo counterattack with a Pepsi Energy launch, or does it have a different take on the energy category to its biggest rival?
Gatorade Zero – PepsiCo’s sugar free version of Gatorade – is 'off to a great start', according to PepsiCo CEO Indra Nooyi; highlighting trademark Gatorade as a stronghold in PepsiCo’s North American Beverages Unit.
LIFEWTR on track to generate $200m in retail sales on annualized basis
As the lines between channels continue to blur and sales increasingly shift to untracked channels, CPG companies will have to think about growth opportunities in a more holistic manner, the CEO of PepsiCo told analysts and investors this week.
Whether you work in the food and beverage industry or not, by now you must’ve heard the uproar caused by Pepsi’s now taken-down ad featuring teen model (and ‘Kardashian’) Kendall Jenner.
PepsiCo is increasingly “recognizing consumers’ interest in craft, niche and premium products,” in a CPG landscape that is becoming more fragmented, CEO Indra Nooyi told analysts Thursday.
Inspired by "overwhelming fan demand," Pepsi (as widely rumored) is bringing back Crystal Pepsi – a clear cola it launched, and ditched again in the 1990s – for a limited time in retail and foodservice locations in Canada and the US this summer.
Aspartame-sweetened Diet Pepsi to return as 'classic' sub-brand
Aspartame, said PepsiCo in April 2015, “is the #1 reason why US consumers say they are drinking less diet cola, so we’re confident that with this change [to sucralose], consumers will come back into the Diet Pepsi franchise.” Today, with sales continuing...
To those arguing that replacing one artificial sweetener (aspartame) with another (sucralose) won’t arrest flagging sales of Diet Pepsi, PepsiCo SVP Seth Kaufman told FoodNavigator-USA that consumer research had singled out aspartame – rather that artificial...
PepsiCo is rolling out its mid-calorie cola Pepsi True at selected retailers in Denver, Minneapolis and Washington, D.C. following a soft launch on Amazon to assess demand.
As PepsiCo inks a deal with SodaStream to test launch its brands on the platform, Euromonitor analyst Jonas Feliciano says demand for such Pepsi-branded products is ‘debatable’.
As the news broke yesterday that Pepsi had launched a new craft cola, or 'kola' as the hipster spelling has it, we run the rule over a launch that excites us greatly - albeit not as much as the moon landings or the end of apartheid.
San Diego-based flavor innovator Senomyx has entered into a collaborative agreement with PepsiCo to identify flavors with "modifying properties intended to restore the desired salty taste in products with reduced salt".
PACKAGING EXPERT NOTES DISTANCE FROM CLASSIC COKE BOTTLE
PepsiCo will roll out its first new shape Pepsi bottle since 1996 across the US from April and says further launches will follow in 2013, and packaging expert Andrew Streeter tells BeverageDaily.com he thinks the brand has distanced itself from the classic...
Coke drinking is an effective first-line treatment to dissolve ‘gastric bezoars’ or indigestible masses that form in the stomach after foreign material accumulates there, according to a new Greek study.
Non-profit watchdog the Center for Science in the Public Interest has urged Beyoncé to reconsider her $50m endorsement deal with PepsiCo so her image is not used “to promote Pepsi-Cola, a product that contributes to obesity, diabetes, heart disease, tooth...
PepsiCo has tweaked its US sweetening formula for Diet Pepsi to include acesulfame potassium as well as aspartame, a combination that Ajinomoto admitted today would boost the cola's sweetness potency.
With changes at the top at beverage big guns Coca-Cola and PepsiCo, and new appointments at Hormel, Flowers Foods, McCormick, Ingredion, Caravan Ingredients and the GMA, we have an action-packed photo gallery round-up of new hires this fall.
As reports circulate suggesting PepsiCo is trialing an alternative sweetening system for Diet Pepsi, the company insists that it has no intention of altering the drink’s formula or taste.
OK, I confess, I am becoming fun averse. Given a choice between 24/7 full-on ‘fun’ and a cup of cocoa and an early night, as my years advance I’m inching closer to the jar of Green & Black’s and the light switch.
PepsiCo has told BeverageDaily.com that it believes its two new summer-time only flavours will continue to encourage consumer trial and awareness of the its new mid-calorie cola launch Pepsi NEXT.
Oatmeal brand Better Oats has taken on Pepsi Cola’s old tagline “Choice of a New Generation”, after PepsiCo opted to let its rights to the slogan expire six years ago.
PepsiCo filed for trademarks for three new mid-calorie soft drinks in late January and early February – Pepsi Next, Mtn Dew Next, and Sierra Mist Next, according to trademark office records.
Dr Pepper Snapple has released an all-natural version of its iced tea which uses high fructose corn syrup (HFCS) instead of sugar, but has denied that it was driven by trends for natural ingredients or any consumer choice to avoid HFCS.
