CPG companies looking to grow in the new year should pay extra attention to their price-point offerings and their pack size, as consumers continue to look for value as well as moments to indulge, Sally Lyons Wyatt, Circana's global EVP and chief...
As the pandemic drags on and consumers feel more confident in the kitchen they are relying less on well-known, iconic brands for comfort as they did in the months immediately following the coronavirus outbreak and are more willing to try new brands and...
Despite ongoing economic uncertainty, “anticipated recessionary spending behavior” such as increased spending on private label and value brands and a shift towards value channels, “hasn’t occurred to date,” claims IRI in a new report exploring the opportunity...