Protein

The RXBAR Kids​​ line, launched in June, consists of three flavors: Berry Blast, Chocolate Chip, and Apple Cinnamon Raisin

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Kellogg strikes $600m deal to buy RXBAR

By Elaine Watson

Kellogg has struck a $600m deal to buy Chicago Bar Company LLC, maker of protein bar RXBAR, which it claims is the fastest growing nutrition bar brand in the country.

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