Whole Grain

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Potential compromise reached on food fight about school meals

By Elizabeth Crawford

A bipartisan Senate agreement and proposed legislation slated for markup Jan. 20 could end the long, drawn out food fight over healthier school meal standards laid out in the aggressive Healthy, Hunger-Free Kids Act of 2010.

Atlantic Natural Foods snaps up plant-based food maker Neat Foods

Atlantic Natural Foods snaps up plant-based food maker Neat Foods

By Elaine Watson

Lancaster, PA-based Neat Foods – a small, but rapidly-growing player in the plant-based foods category – has been acquired by Atlantic Natural Foods LLC, which makes canned vegetarian products under the Meatless Select and Caroline’s brands.

Source: Oldways Whole Grains Council

Assessing whole grains consumption: Part 1

Improved formulations help whole grain consumption rise, Oldways survey finds

By Elizabeth Crawford

More consumers are choosing whole grains regularly thanks in part to more sophisticated formulating techniques that better balance flavor and health benefits, according to a survey conducted by the non-profit Oldways Whole Grains Council. 

Ardent Mills: 'Sprouted grains play into a deep emotional need for new beginnings, rebirth, and renewal'

'Sprouted grains have long term potential to be very big...' Ardent Mills

Sprouted grains: The next big opportunity for the grain chain?

By Elaine Watson

Sprouted whole grains could give the grain industry a real opportunity to claw back the initiative in the debate sparked by books like Grain Brain and Wheat Belly by tapping into demand for more nutrient-rich, minimally processed natural foods, but also...

Alessio Fasano, founder and director of the Center for Celiac Research and Treatment. Source: Oldways Whole Grains Council

Oldways Whole Grains: Breaking Barriers Conference

Pseudoscience, taste & cost hinder sales of whole grain products

By Elizabeth Crawford

Consumers’ perception of whole grains have come a long way, but with most Americans consuming only 15% of the recommended daily intake of them, whole grains still have several barriers to overcome before they are fully integrated into the average person’s...

Source: Whole Grains Council

Whole Grains Council's Oldways Whole Grains: Breaking Barriers Conference

Sampling and positive messages in ads boost sales of whole grain products

By Elizabeth Crawford

The “best” way to change consumers’ long-held perception that whole grain products taste “like cardboard” and to spur sales is to give consumers a risk-free chance to try the products and use positive, educational marketing, food manufacturers said. 

Step aside soy!  We’re having neatballs for dinner…

Special edition: Plant-based diets

Step aside soy! We’re having neatballs for dinner…

By Elaine WATSON

“This isn't meat,” said Phil Lapp’s nine-year-old daughter Morgan after wolfing down some home-made meat-free tacos one evening in 2011. “This is neat”.

When will FDA finalize guidance on whole grain labeling statements?

What should the criteria be for whole grain labeling statements?

By Elaine WATSON

In 2006, the FDA issued draft guidance  designed to ensure food manufacturers were all singing from the same hymn sheet when making whole grain labeling statements. Seven years later, we are still waiting for the finalized guidance, and comments to the...

Whole Grain stamp now on 7,600+ products in 35 countries

Dispatches from the Whole Grains on Every Plate conference

The rise and rise of whole grain: Whole Grain stamp now on 7,600+ products in 35 countries

By Elaine Watson in San Antonio, Texas

The Whole Grain stamp now features on more than 7,600 products in 35 countries, while the number of new products featuring whole grain claims rose from 164 in 2000 to 3,378 in 2011, according to data unveiled at the Whole Grains on Every Plate conference...

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