Energy drink firm Celsius reported passing the $100 million quarterly revenue mark in its recent year end earnings filing. The company made strides in both brick and mortar distribution and greater penetration in online platforms.
Energy drink manufacturer Celsius Holdings recorded a 101% rise in domestic sales in its first quarter of fiscal 2021. But a pandemic-induced shortage of US-made aluminum cans cut into profitability.
PepsiCo sales during the first three months of the year sailed passed the high bar set last year when the pandemic inspired pantry loading, despite challenges during the quarter, including temporary business disruptions due to the severe winter storms...
Americans may be exhausted from months of social distancing, balancing increased family responsibilities with work and navigating economic uncertainty due to the coronavirus, but fewer are reaching for energy drinks to keep them fueled during the pandemic...
Energy drink manufacturer Celsius was able to quickly transition its marketing to online, streaming events which helped it to report a strong quarter, even as the face to face marketing it had relied on came to a hard stop.
Consumers are no longer satisfied with drinks that cause energy to spike and rapidly drop - but manufacturers are looking at new ways to provide consumers with an energy boost, says Beneo's Claudia Meissner.
