NutriFusion’s flexibility in minimum order quantities (MOQs) of its fruit and vegetable concentrate blends to startup companies can be a significant advantage for new and smaller brands looking to enter the competitive functional beverage market.
Osmolality measures a beverage’s concentration of solutes (i.e. sugars, salts and carbs) and how quickly the body absorb fluids for optimal hydration, which may help hydration brands validate their claims around functional ingredients, Nick Gillitt, CEO,...
Soon-to-launch AVVIKA breaks away from traditional energy drinks as a caffeine alternative that calls out its suppliers’ functional ingredients on the label for transparent communication with consumers, brand founders Doug Resh and Holden Rouse told FoodNavigator-USA.
Food and beverage companies – like startup Instant Hydration – increasingly rely on medical advisory boards and experts to validate their ingredient labels and offer transparency to progressively knowledgeable and skeptical consumers.
Ancient Drinks is taking its first major step beyond its direct-to-consumer roots and into retailers on the West Coast and the Southwest, including natural retailers Lassens and Good Earth Markets, as it tries to rewrite the sports drink branding playbook...
Taking nods from his career as director of performance for the New York Knicks and the Los Angeles Lakers, Mubarak Malik developed sports drink brand Barcode with a formulation that aligns with fitness and recovery, and includes vitamin D3, an uncommon...
Under the new brand FERMY, American biotech startup The EVERY Co. and Canadian functional beverage and supplement business Landish launched protein and adaptogen-infused coffee enhancer and matcha latte mixes today.
Beverage brand MyMuse worked closely with social media personality and singer Dixie D'Amelio to develop a new caffeine-free, passionfruit-flavored functional soda and enhance the company's symbiotic influencer marketing strategy as “a brand...
Emotional Utility Beverage sparkling functional drinks were developed to provide a functional, healthy tool to support consumers’ evolving emotional and cognitive states, Charles Gores, chairman and owner of Emotional Utility Beverage, explained to FoodNavigator-USA...
Pickle Juice’s research-backed proprietary blend of acetic acid and natural ingredients was developed to relieve muscle cramping quickly, while tasting like pickles without having anything “to do with pickles,” Fillip Keuppens, the company’s EVP, explained...
Fusing together adaptogens with single-origin coffee, subscription-based Zend Coffee features functional coffee blends that support skin, cognitive, immunity and emotional health using responsibly sourced coffee beans – a blurred category that the company’s...
Pro- and prebiotic sparkling drink brand wildwonder released a Raspberry Lychee flavor and is preparing to seek out additional funding to help grow the retail footprint of the Asian heritage-inspired beverage, company founder and CEO Rosa Li told FoodNavigator-USA.
Functional coffee and tea brand Clevr Blends is taking a “deep, not wide” approach to growing beyond its direct-to-consumer (DTC) roots and into Target, brand founder and CEO, Hannah Mendoza, told FoodNavigator-USA during a Startup Spotlight video.
PespiCo’s flagship energy drink – Rockstar Energy – is out with a new functional mushroom-infused beverage line called Focus, designed to provide an energy and mental boost, Danielle Barbaro, VP of PepsiCo North America Beverages R&D, told FoodNavigator-USA.
Kombucha brand Brew Dr. launches a low-sugar probiotic seltzer, Sipjoy, as the company continues to focus on its core business of fermented-tea beverages, at a time of increased consumer demand for gut health-focused products, brand CEO Dan Stangler told...
PepsiCo is using Rockstar Energy as the core of its energy-drink strategy, while leveraging its partnership with Celsius to tap into leading consumer trends, Fabiola Torres, GM & CMO, SVP Energy Category at PepsiCo, told FoodNavigator-USA.
Plant Press founder Ariana Farahani took to the stage at the BevNET LIVE event this week to share her brand’s vision for a clean energy drink during the New Beverage Showdown, as the brand readies for retail expansion with the help of a $1.2m seed round.
The functional and perceived health benefits of tea and coffee paired with their familiarity and diverse usage occasions across dayparts make them ideal platforms for beverage manufacturers to meet consumers’ evolving preferences for indulgence, health...
There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the spotlight.
Energy drink newcomer Machu Pichu’s dual marketing message of finding balance and connecting to nature and community sets it apart in a category that heavily promotes extremes and individual gains, as does its organic flavor technology and natural caffeine...
Consumers today are not only satisfied with great-tasting, affordable and nutritious beverages; they also want products that fit into their lifestyles and provide a range of functional benefits from energy, focus, and even heart, brain, and immune system...
Following an increasing popularity and a heightened influx of brands promoting the CBD and coffee pairing, touting an ability to reduce side effects associated with caffeine, a regulatory expert has warned the research backing the benefits is inconclusive.
Oregon-based organic kombucha brand Brew Dr. is going "a little bit bolder, a little bit bigger" with its new branding and flavors as the company looks to expand household penetration amidst a growing competitive landscape in the functional...
With the increasing demand for functional beverages, Uncle Matt's is preparing for a year of product innovation in the organic juice space at the same time that it navigates another challenging season for citrus sourcing, as brand CEO and founder...
Premium hydration brand Electrolit is turning to a "classic Americana flavor" to expand its portfolio and presence in 2023 and beyond, as competition in the isotonic category heat ups with new entries and demand for lower sugar products.
Monster Beverage Corporation executives predict that sales growth across its energy drink portfolio will pick up and continue to outpace overall category growth in the coming months following a long-delayed and category-leading price increase that went...
Label language must be considered in totality when asking if products are being inappropriately marketed to children, according to the Natural Products Association. NPA made this point in responding to a challenge from the watchdog group Truth in Advertising...
Working from a foundational belief that the era of ‘disruption’ is dead, an industry veteran wants to usher in a new age in which start-ups focus on “adding to everything” with the launch of The Ryl Company and a line of ready-to-drink tea that offers...
Ingredient supplier Kemin Industries is looking to further tap into the thriving functional beverage market with a water dispersible form of its BetaVia immune health ingredient.
Keurig Dr Pepper Inc. has invested $863 million in Nutrabolt, giving the beverage giant an ownership stake of approximately 30% in the high growth sports nutrition company.
Immune health continues to be a primary concern for consumers of functional beverages, according to a new report from Irish ingredient supplier Kerry. The study also found that consumers are increasingly blurring the distinction between the benefits...
The Memorandum of Understanding (MOU) is an agreement to build a facility for the cultivation and production of microalgae-based protein and related products for the food and beverage industry.
Supplementation with taurine – perhaps best known as an additive in energy drinks – may help control oxidative stress during the aging process, says a recent study published in the journal Nutrition.
PepsiCo is making a $550m investment in functional energy drink Celsius: further boosting its focus on the energy category and eying up a shared opportunity to drive growth and innovation in the sector.
Ongoing strain from the pandemic and increasing financial pressure related to rising inflation are causing consumers to reprioritize their health and wellness goals, and by extension their food and beverage purchases, according to new research from the...
With the help of a $7m fundraise, Startup De La Calle is bringing to more Americans nationwide a modern version of the beloved and naturally functional Mexican “street vendor treat” tepache – a probiotic beverage made from fermented organic pineapples...
Marquis is starting off the year with a bold new look as it continues to transcend its energy drink origins and draw attention to the plant-powered benefits of its clean caffeinated beverages.
The gut health brand, perhaps best known for its two-in-one capsules containing probiotics that float inside plant-based omega oil (Ahiflower), has now entered the functional beverage category with the launch of Inner Immune.
Israeli start-up Maolac is leveraging artificial intelligence to develop human milk proteins for the food industry, with an initial focus on sports nutrition.
Sugar and healthy usually occupy opposite ends of the spectrum, but startup Bhoomi wants to bring them together in a line of cold-pressed cane water elixirs featuring traditional Ayurvedic ingredients and a compelling mission to “balance health, equitable...
Consumers who turned to functional foods and beverages to help reduce anxiety, improve their sleep and lift their spirits during lockdowns are likely to continue their new habits and rituals as they navigate an uncertain return to offices, travel and...
A new early-stage venture capital fund sees significant upside for financing food and beverage startups that may be too small for many other VC investors, but which in a few years could help meet “pent up demand” for innovation from large CPG players...
Functional Beverages Webinar Available On Demand Now
Shifting shopping habits and channel preferences due to the pandemic hit the non-alcoholic beverage industry hard last year, leading to an overall decline in volume and value, but rising consumer interest in functional options could be a key driver in...
Sales of functional beverages are rebounding and have a bright future despite the pandemic shutting down for most of 2020 in-person impulse purchases and food service sales which previously drove the category’s fast growth, according to market research...
It’s milk, but not as we know it, Jim… To be precise, GoodSport is dairy milk, but with the protein and fat removed via ultra-filtration, leaving a clear sugary fluid loaded with electrolytes and vitamins. But does this upcycled elixir (better known as...
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