Brands that want to lead the next generation of functional beverages need to stop thinking about following the big trends: and instead set their sights on niche – but highly loyal – consumers. How do you identify these areas - and successfully build a...
Tapping into the multi-billion dollar functional beverage market, Smoove’s RTD prebiotic juice is a cultural nod to African representation through indigenous and traditional ingredients, like tropical almond, tamarind and African cherry, while responding...
Functional mushroom brand Odyssey Elixir raised $6m, which will help it keep up with inventory and expand its distribution, including in c-stores, company founder and CEO Scott Frohman told FoodNavigator-USA.
The new year sparks a refresh not only for consumers but also for Kraft-Heinz’s powdered flavor enhancer, Crystal Light, which introduced a new logo, typography, photography and packaging to coincide with its new functional product lines inspired by consumer...
Private-label is shaking off its fast-follower status as partnerships between manufacturers and brands become stronger, allowing for quicker innovation that responds to consumers' demand for endurable and functional products, Andreas Schneider, co-founder...
Health food and beverage company Dr Smood is taking its functional MOSS beverage to more store shelves in 2024, as the company continues to find ways to spread the word about sea moss’s functional properties, company executives and sales professionals...
Functional and wellness attributes and mood-boosting and naturally sweetened drinks are primed for growth in the year to come, Scott Dicker, market insight director at SPINS, shared at BevNET Live.
CPG brands are responding to consumer demand for better-for-you beverages with a bevy of claims from energy to gut health that are driving overall category growth, Becca Henrickson, category development and planning manager of beverages for NOAM at Tate...
Blending convenience, flavor, and health benefits, the functional drinks have emerged as a key area of growth for the US beverage industry, as consumers continue to demand more out of their products than ever before, a panel of industry experts shared...
Angela Getzel, beverage business development lead, Kerry, explained to FoodNavigator-USA that as consumers are looking for more label transparency, from low/no sugar and artificial ingredients to environmental responsibility, botanicals fit into that...
As adaptogens and mushrooms continue piquing the interest of health conscious and sober-curious consumers, the sparkling, functional mushroom beverage brand expanded its convenience and grocery retail presence so “more people are able to experience the...
The functional beverage category is growing at a rapid clip as consumers look for fast, easy ways to support their on-the-go lifestyles and their health, but not all ingredients, products and platforms are created equally and the segment faces significant...
FoodNavigator-USA spoke with Alexis Guetzlaff, director of marketing at glass bottle manufacturer, O-I during BevNet Live June 14-15 in New York City to discuss category blurring in the beverage scene.
With a new can format and marketing campaign geared towards younger consumers, Health-Ade is looking to grow its brand and expand its base by tapping into occasions and capitalizing on greater consumer awareness of gut health, Health-Ade CMO Charlotte...
As consumers look for foods and beverages to do more for them and the planet they are becoming more sophisticated and skeptical of unverified claims – demanding proof that products and companies can deliver what they promise.
Over the last several years, mushrooms have increasingly become a popular functional ingredient in a range of products, from plant-based burgers to snacks to ready-to-drink (RTD) beverages. And at Natural Products Expo West last week, many of these latest...
On a mission to promote wellness through music, meditation, and mushrooms, functional beverage brand Space Tea is readying its next step for retail expansion while taking an opportunity to demo its product at this week's Natural Products Expo West...
Functional beverage brand Recess (tagline: ‘We canned a feeling’) has picked up a flurry of new accounts for its magnesium- and adaptogen-infused Recess Mood sparkling beverage line, and predicts it will increase distribution from 4,000 to 8,000 stores...
Formulating beverages that parents can feel good about - and kids will actually drink - is notoriously challenging. However, the founders of Starryside reckon they may have cracked the code with Star Water, a zero-calorie flavored water with added vitamins...
With US retail sales of cannabidiol-infused foods, beverages and supplements declining sharply in the past year and some early-adopters souring on the ingredient after experiencing lackluster ‘results,’ some players in the space are discontinuing their...
Sales of functional beverages are bouncing back after slowing early in the pandemic when fewer people bought on-the-go products, reflecting increased consumer mobility, rising interest in food as medicine and innovation that resonates with health-focused...
The CBD beverages space is not for the faint-hearted given the regulatory minefield brands have to navigate, but Isca is hoping to bring a more culinary twist to the nascent category with the assistance of British Michelin-starred Chef Michael Caines.
SweeGen Bestevia Reb B steviol glycoside (stevia sweetener) has received a GRAS (Generally Recognized As Safe) Letter of No Objection from the FDA for use in food and beverage formulations.
The functional beverage consumer and their purchase motivations are just as diverse as the functional beverage category itself, which encompasses everything from sports drinks and energy drinks to ionized/alkaline water and nutrient-infused coffee, says...
Successfully meeting rising demand for “functional benefits” goes beyond adding on-trend ingredients with health properties to line-extensions or new products – it also requires brands to navigate a “two-way street” with consumers to balance education...
The functional beverage space is heating up, but there are pockets of opportunity in enhanced sparkling water, says Colin McCabe, who co-founded fast-casual salad chain Chop’t, and is now moving into new territory with Free Rain, a line of beverages infused...
Following its acquisition by Beverage USA Holdings Inc. (BevUSA) earlier this year, mental acuity beverage company NERD is on track to become a nationally-recognized brand with new retail distribution, an expanded direct-to-consumer business, and refreshed...
When the pandemic prompted some retailers to delay category resets or close their doors temporarily to new brands, the emerging wellness shot brand So Good So You didn’t dwell on delayed distribution opportunities – rather it doubled down support for...
Vancouver-based ‘oxygenated’ water brand OXIGEN – which recently attracted NBA star Stephen Curry as an investor – has closed a $15m Series B funding round backed by more celebrities including Kevin Love, five-time All Star of the Cleveland Cavaliers;...
PepsiCo is launching Driftwell: a functional beverage containing L-theanine to promote relaxation. Representing PepsiCo’s fastest beverage brand ever to market, it was created through an internal idea pitch competition for employees.
Health-Ade – the fastest-growing brand in the $1bn kombucha market – is hoping to capture a slice of the $35bn soda category with the launch of Health-Ade Booch Pop, a sparkling organic beverage made with a base of kombucha and cold pressed juice, unlocking...
Bolthouse Farms – a fresh food business specializing in packaged carrots and juices, smoothies and dressings – has discontinued its premium organic cold pressed juice brand 1915 amid declining sales, but says it is enjoying a strong uptick in sales of...
The global market for collagen peptides grew 25%+ in volume in 2019 with continued double-digit growth expected in 2020, says Gelita, which says it’s seeing a steady rise in interest from food and beverage firms looking to make more tailored products...
As Americans spend more time at home and are paying acute attention to health and wellbeing, their demands are shifting towards products with specific functional benefits, options to recreate restaurant experiences at home, and an intensified desire for...
Synapse, a ready-to-drink, stimulant-free, nootropic beverage brand which gained an early following with gamers and e-sports competitors, is now growing within a mainstream consumer audience who are looking for an alternative to caffeinated energy drinks...
KeVita has unveiled a new look for its kombuchas, sparkling probiotic drinks and apple cider vinegar tonics that brand owner PepsiCo says will help it better stand out on shelf as sales slow in the kombucha category.
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