Keto

Source: E. Crawford

Summer Fancy Food Show

Packaging innovations help wake up sleepy categories by adding fun, convenience

By Elizabeth Crawford

By leveraging packaging innovations that increase fun and flavor while decreasing mess and monotony, startups at the Summer Fancy Food Show in New York this month are waking up sleepy categories, expanding their segments’ traditional user bases and standing...

Photo Credit: IRI

IRI 2020 New Product Pacesetters: Who made the list?

By Mary Ellen Shoup

From emerging keto ice cream brand, Rebel, and Beyond Meat's plant-based sausage, to big food's permissibly indulgent takes on legacy brands (Reese's Thins and Zero Sugar Mountain Dew), one theme rang true in IRI's 2020 New Product...

Some keto brands on display at the Winter Fancy Food Show in January (pictures: Elaine Watson)

SHIFT20: ‘Keto really did just explode last year…’

By Elaine Watson

Maintaining a metabolic state of ketosis requires a level of discipline that’s pretty hard to sustain; however, the high fat, moderate protein and ultra-low carb keto diet is nevertheless exerting a growing influence on new product development across...

Photo: Getty Images

Keto diet best in small doses, suggests mouse study

By Mary Ellen Shoup

Touted as an effective weight loss regimen, the keto diet has gone from niche to mainstream, with CPG products clamoring to align themselves with the trend. But are its immediate results outweighed by longer-term negative effects?

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