As the brand name suggests, none too subtly, SlimFast is a brand you tend to think of when you want to lose weight, fast. But in a food culture where ‘wellness’ is in, ‘dieting’ is out, and even the word ‘slimming’ can make you sound like an ‘80s throwback,...
Invigorating sleepy segments, tackling persistent category challenges and balancing consumer desire for taste, convenience and experience, companies at the 66th Summer Fancy Food Show in New York City late last month showcased innovative solutions to...
By leveraging packaging innovations that increase fun and flavor while decreasing mess and monotony, startups at the Summer Fancy Food Show in New York this month are waking up sleepy categories, expanding their segments’ traditional user bases and standing...
Undeterred by a drop in Internet searches in North America for ‘keto’ and ‘ketogenic’ that might suggest declining interest in the high-fat, moderate-protein and ultra-low-carb diet, many packaged food manufacturers appear to be doubling down on the claim...
In part four of our series on the high-fat, moderate protein, ultra-low-carb keto diet, FoodNavigator-USA checked in with experts at consumer insights specialist Hartman Group, and product innovation company Mattson to get their take on whether it is...
In part two of our new series on the high-fat, moderate protein, ultra-low-carb keto diet, FoodNavigator-USA caught up with Dr Ryan Lowery, CEO at Ketogenic.com, which also owns the ketogenic certified scheme used by brands including Quest Nutrition and...
Fast-growing keto snacks company Catalina Snacks is proving that 'keto' is no longer reserved for the low-carb, moderate protein diet's devotees but has a broader consumer scope and appeal.
The high-fat, moderate protein, ultra-low carb ketogenic diet has its devotees and detractors. But what kind of impact is it having on the CPG industry, how big is the addressable market for keto or keto-friendly products, and is this a fad or a lasting...
Swedish keto-friendly brand Nick’s – which entered the US in late 2019 with low carb light ice cream pints and has since expanded into ice cream sandwiches and keto snack bars – has raised $100m in a Series C round led by Kinnevik, Ambrosia Investments...
Sourdough bread and stretchy pants may have been all the rage during the early days of the pandemic, but as vaccines become more prevalent and US consumers begin to reemerge from lockdowns, they increasing are turning to keto-bread and other low-carb...
In FoodNavigator-USA's latest roundup of new product launches, we include Clif Bar's first foray into boxed cereals, PeaTos' fiber- and protein-fueled take on Doritos, RXBARS's new plant-based bars, and a wave of products focusing...
Despite overall declines of the snack and nutrition bar category over the past year, NuSkool Snacks (formerly MCTco) saw demand for its brand – and other low-sugar bar products like it increase – reports founder and CEO Joe Christensen.
From emerging keto ice cream brand, Rebel, and Beyond Meat's plant-based sausage, to big food's permissibly indulgent takes on legacy brands (Reese's Thins and Zero Sugar Mountain Dew), one theme rang true in IRI's 2020 New Product...
Following a nutrient-dense plant-based or pescatarian diet could protect against severe COVID-19, according to researchers who found healthcare workers at high risk of exposure to the coronavirus were less likely to experience severe infections if they...
Sales of functional beverages are bouncing back after slowing early in the pandemic when fewer people bought on-the-go products, reflecting increased consumer mobility, rising interest in food as medicine and innovation that resonates with health-focused...
With nearly one in five Americans now following some type of specialty diet, according to the Centers for Disease Control and Prevention, the extent to which products appeal to different food tribes can heavily influence sales – but not all diets are...
The unprecedented shift to ecommerce during the pandemic and predictions that many consumers will continue to buy groceries online even after it is safe to return to retail stores has elevated the importance of an omnichannel strategy – but according...
For many consumers a freshly toasted bagel is a source of joy, comfort – and guilt, but thanks to food-tech startup Better Brand Inc.’s proprietary Grain-changing Technology, Americans can soon enjoy a clean label option that tastes and functions like...
After appearing on ABC's Shark Tank last week, Quevos – an emerging brand making egg white-based chips – received an investment from Equilibra Partners Management, the family office of KIND Snacks founder, Daniel Lubetzky, to fuel its next phase...
From ‘futureproof’ foods claiming to support immune health or manage stress, to the ‘ketotarian’ diet: a plant-based spin on keto, Kroger has released seven food trends it believes will gain traction in 2021, which it predicts will be a "breakout...
Keto-friendly cereals and snacks startup Catalina Snacks has hired industry veteran Joel Warady as president as it ramps up its omnichannel business and gears up to launch a new product line in 2021.
Maintaining a metabolic state of ketosis requires a level of discipline that’s pretty hard to sustain; however, the high fat, moderate protein and ultra-low carb keto diet is nevertheless exerting a growing influence on new product development across...
MCTco is competing in the highly-competitive snack bar category, addressing major consumer demands around protein and sugar content as well as emerging ‘beauty-from-within’ and immunity trends with its line of products containing collagen protein and...
A review published in a sports science journal has found little support for the notion that ketogenic diets can improve performance for endurance athletes.
From plant-based protein trends to sustainable packaging, managing food waste, using artificial intelligence to track consumer sentiment, and the latest developments in cell-cultured meat and keto diet trends, here are some of the education sessions that...
Check out FoodNavigator-USA’s latest gallery of new products, from avocado puffs and keto sandwich cookies, to sparkling beverages infused with vitamins and minerals from Talking Rain.
As the pandemic unfolds, many investors are hitting pause on cash injections into early-stage brands. But for VC funds BFG Partners and BIGR Ventures, the crisis has made investment decisions more clear in terms of what separates an 'OK' brand...
Unlike many emerging brands, which have had to ramp up - on in some cases create from scratch - e-commerce capabilities during this pandemic, Magic Spoon has been a direct-to-consumer business from the outset, and sales are going through the roof, say...
Emerging brand HighKey is betting on the next wave of growth coming to the cereal category, which co-CEO Joe Ens says will be the expansion of low-carb, sugar-free, high-protein products.
Touted as an effective weight loss regimen, the keto diet has gone from niche to mainstream, with CPG products clamoring to align themselves with the trend. But are its immediate results outweighed by longer-term negative effects?
Based in Canada, GOODTO GO keto-friendly bars recently launched in the US in Sprouts stores nationwide, with other national retail partnerships to follow, tapping into the keto consumer craze taking off in the wider snacking category.
New York based startup Catalina Crunch – best-known for its ultra-low-carb cereal - is moving into new territory with what it claims is the first keto-friendly, shelf-stable smoothie product made with [freeze-dried] whole fruits and vegetables – not powder....
A coalition of doctors, academics, and American consumers called the Low-Carb Action Network (LCAN) is urging US nutrition leaders to include a low-carb diet as part of the 2020 Dietary Guidelines for Americans (DGA).
The high fat, moderate protein and ultra-low carb keto diet is likely to remain the top diet trend of 2020, followed by intermittent fasting and clean eating, according to a poll of 1,259 registered dietitians conducted by marketing and PR agency Pollock...
Hemp and CBD continued to reign as one of the top food and beverage trends at Natural Products Expo East in Baltimore last week, just as they did at the event’s counterpart Expo West last March – but also just like at West they were far from the only...
Direct to consumer cereal brand Magic Spoon has raised $5.5m in a seed funding round led by Lightspeed Venture Partners as it seeks to take its keto-friendly wares to a wider audience.
If super low carb, zero-sugar, keto-friendly cereal sounds like a super niche opportunity, think again, says Catalina Crunch founder and CEO Krishna Kaliannan, who is already generating “close to a million in monthly sales” via his website just a year...
The keto-friendly Dang bar – the latest innovation from snack brand Dang Foods – has been a hit right out of the starting blocks, claims founder and CEO Vincent Kitirattragarn. “This is seriously bringing new life into our brand and the early results...
'Keto' products -- from coffee creamers and ice cream to cheddar crisps and on-the-go nut butters -- are no longer a niche find for consumers, but is it wise to market a product solely around the keto diet, even it ticks all the right macronutrient...
Bulletproof360, Inc. (maker of Bulletproof Coffee) has named Cameron Kinloch (former CFO at Ripple Foods) as CFO, and Brian Watkins as the company's VP of ecommerce, reporting to Bulletproof president and COO, Anna Collins.
Keto may be one of the hottest diets right now, but it's far from the most convenient when it comes to meal planning, said Nick Mares, co-founder of Kettle & Fire.
Greg Shearson has taken the helm as CEO of Ancient Nutrition, a move which will take the company to the "next level" including expanding into new product categories and international markets.
Healthy meal shake company Ample has grown into a multi-million dollar business through the direct-to-consumer channel selling its pre-portioned powders packed with high quality proteins, premium fats, fiber, and probiotics, sealed in single-serve bottles...
