Startups

Source: E. Crawford

Winter Fancy Food Show

Whoa Dough takes to the skies & schools to drive trial, boost retail velocities

By Elizabeth Crawford

While many entrepreneurs adopt a “sky’s the limit” mentality, few literally reach it the way that Whoa Dough did when American Airlines began offering its first class passengers the company’s better-for-you, plant-based and protein-packed cookie dough...

Main picture: Gettyimages-Goran 13; Chart: Premium-Growth-Solutions

GUEST ARTICLE: Don’t believe your year-over-year comps

By By Dr James Richardson, PGS Solutions

Early-stage food brands hold at least one thing in common with large, publicly held brands near them on the shelf. It’s not household penetration averages, that’s for sure. The tendency is to lean on Year-over-Year (YOY) comps as a public-facing performance...

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