UK consumers more label-conscious, says FSA

By staff reporter

- Last updated on GMT

Related tags Food labels Nutrition Food standards agency

More people are checking food labels than before, according to the
FSA's sixth UK-wide Consumer Attitudes to Food survey.

The Food Standards Agency (FSA)'s annual survey revealed an impressive increase in the number of consumers who say they look at nutritional information on food labels, with an additional third of consumers saying they check food labels for the salt/sodium content.

In addition, an increasing number of consumers are taking an active interest in their food and diet, and trying to eat more healthily. An additional one-quarter of consumers are now aware that we should eat at least five portions compared to respondents in 2001.

"It's encouraging that the agency's survey shows a growing awareness among consumers towards healthier eating,"​ said Gill Fine, director of consumer choice and dietary health at the Food Standards Agency.

"The rise in the number of people who say they are eating more fruit and veg, and checking their food labels shows a real shift in attitudes since the Agency first began these surveys in 2000."

An earlier FSA report however revealed that while consumers are more label-aware, they do not necessarily trust them. This survey, published in January, found that many consumers harbour a strong element of mistrust when it comes to taking labels on face value.

For example, there is still a low degree of certainty over exactly what words such as 'style' and 'selected' mean. Scepticism was an overriding response to many common marketing terms.

A significant proportion of respondents indicated a suspicion that all food products are produced by the same manufacturer but just packaged differently.

The Consumer Attitudes Survey is conducted annually by the Food Standards Agency to provide a better understanding of attitudes, knowledge, behaviour, and awareness among the public with regards to food standards and safety. The first study, in 2000 (published January 2001) enabled benchmarks to be set, and each additional study allows the Agency to track changes in behaviour and attitude, and measure trends.

Related topics Food safety and labeling

Related news

Related products

show more

Sustainable Sweetening Solutions from ADM

Sustainable Sweetening Solutions from ADM

Content provided by ADM | 13-Oct-2023 | Product Brochure

ADM understands sweetness—and sustainable sourcing. Not only do we have the industry’s most comprehensive portfolio of sweetening solutions, we also are...

 Four actionable steps to reduce allergen recalls

Four actionable steps to reduce allergen recalls

Content provided by FoodChain ID | 04-Oct-2023 | White Paper

Failing to mitigate allergen risks has serious consequences - not just for consumer safety, poor allergen procedures can also cause financial losses and...

Accelerate your new product development (NPD)

Accelerate your new product development (NPD)

Content provided by FoodChain ID | 02-Oct-2023 | White Paper

Delivering new products to market is a complex process with multiple challenges that results in a failure rate of between 30-40%.

Injection Molding Solutions: Key Considerations

Injection Molding Solutions: Key Considerations

Content provided by Husky Injection Molding Systems Ltd. | 27-Sep-2023 | Insight Guide

Food and consumer packaged goods (CPG) producers are now facing a number of new challenges and opportunities.

These include the rising adoption...

Related suppliers

Follow us

Products

View more

Webinars