But we’ll base it on consumer insights
Holly Larson is director of global research at Tate & Lyle, a newly created role that is designed to help the firm put the consumer at the center of the product development, management and marketing process.
Larson - who joined last September and is still defining her role - is currently spending a lot of time educating colleagues about the tools that are available to them from third parties such as Mintel and Nielsen and works closely with market research manager Erin Inventor.
"It's not that we weren't doing market research before, just that it was absorbed within the business units and teams. It's my job to co-ordinate that and formalize the way we use consumer insight, market research, customer insight and any other sources of information into the new product development process", says Larson.