PepsiCo invites women out to PLAY...
PepsiCo is developing a novel protein-based product designed to appeal to women that “won’t show up on a shelf the way you envision it”, revealed the VP of its Nutrition Ventures arm at a media briefing last Monday at FNCE.
PepsiCo, which was promoting its new PLAY (Protein, Liquid, Activity, You-time) initiative, is now testing product prototypes with consumers, but will not provide details of the product format (s) or launch date.
Nutrition Ventures VP Dondeena Bradley PhD said: “We are going to introduce a product that has protein in it, a complete protein and in a product that women will love. But it won’t show up on a shelf the way you envision it."
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