Industry coalition files lawsuit vs 'irrational and nonsensical' super-size soda ban
If GMO labeling proved controversial however, few food related issues generated as many column inches this year as New York City Mayor Michael Bloomberg's controversial proposal to ban the sale of large sugary sodas from foodservice outlets.
Predictably, the measure was not supported by the soft drinks industry, which immediately filed a lawsuit challenging his ban as irrational and nonsensical: Industry coalition files lawsuit vs 'irrational and nonsensical' super-size soda ban
But the CSPI was not impressed, launching a provocative video featuring soda-guzzling diabetic bears (pictured) to highlight the perils of excess soda consumption.