Thrive Premium Ice Cream: It’s portion- controlled, you get your ice cream fix and you get the nutrition as well’
By Elaine WATSON
- Last updated on
We thought we’d end our gallery with our favorite product from the Expo floor: Thrive ice cream.
What’s not to like? Thrive is formulated with 25% of the RDI of 24 vitamins and minerals and contains 3g of fiber, 9g of protein and four strains of live and active probiotic cultures per 6oz cup.
While the original plan was to focus on institutional settings to get nutrition to people that want an alternative to Ensure-style liquid nutrition shakes, the product has been such a success that Walmart, Publix and Meijer now stock it, executive VP sales and marketing Frank Everett (pictured) told FoodNavigator-USA.
“We’re finding that Moms with kids that are picky eaters are buying it, or they are buying it for their teenage kids that are coming home from school or sports practice and they want to give them something better than a pack of potato chips.
“It’s portion- controlled, you get your ice cream fix and you get the nutrition as well.”
“The beauty of ice cream is that it is the most beloved food in the world. Compliance is not a problem with ice cream, people love it. But unlike other ‘healthy’ ice creams like Weight Watchers, ours has the same amount of fat to regular ice cream, it’s not a ‘low fat’ product.”