Names: Augusto & Giorgio Perfetti Wealth: $7.3bn Company: Perfetti Van Melle 2012 company sales: $3.4bn World Richlist: #183
Augusto and Giorgio Perfetti are joint owners of Dutch-Italian Mentos and Chupa Chups maker Perfetti Van Melle. The brothers’ grandfather Augusto Perfetti operated a small scale candy business in the Fourties. His children Ambrogio and Egidio scaled up production in 1946 and established the company Dolcificio Lombardo. The firm changed its name a few years later to Perfetti SpA. Augusto & Giorgio inherited the business from father Ambrogio and uncle Egidio. Perfetti merged with Dutch firm Van Melle in 2001.