Sweet potato cookies: The new way to indulge
Datamonitor Consumer said sweet potato should be seriously considered by cookie makers looking to tap into better-for-you indulgence.
The research firm tracked two new sweet potato cookie launches – one in Argentina from Productos Emery under the Terepin Pepas brand and another in Japan from Nissin Cisco.
“It’s a combination of flavor and health because sweet potato is really rich in vitamins and iron but at the same time, from a flavor point of view, it’s sweet and familiar to consumers… Consumers are definitely looking to have more healthy alternatives but at the same time, most of them like to try new flavors, especially flavors they already have in their daily lives. So, when they see this mix, it can prompt purchases,” said Ghina Romani.