What do women want (from bread)?
Datamonitor Consumer said manufacturers should look to develop breads tailored to women’s nutritional needs.
The research firm tracked two product launches in South America from Ideal – one for ‘healthy digestion’ bread and one fortified with vitamin D and calcium, specifically targeting women.
“With the increasing market demand for women-only products, manufacturers have a bigger opportunity to launch a successful product. However, new products that provide solutions to health problems and offer simplification and convenience have a stronger chance to satisfy and meet female consumers… Women are not a niche market. Manufacturers should think about what nutrition they need and how to market it,” said Ghina Romani.