Pepsi True or Coca-Cola Life: Who wins on the design front?
Finally, we thought we'd ask Mitchell what he thought of the new stevia-and-sugar-sweetened offerings Pepsi True and Coca-Cola Life from a design perspective.
He says: "I love Coca-Cola designs but think in this case that Pepsi True has done a much better job with that back panel - calling out what is distinctive about the product, spelling it out on the can."
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Coca-Cola Life picture: From HereComesTheGirls
Dare to stand out! What food & beverage packaging designs punch above their weight? The IKEA effect: There is a total respect for design now that goes well beyond furniture and gadgets Il Morso: Coffee and tea bars that melt in your mouth EPIC: Meaty bars and bites for the discerning snacker? Bandar: Indian cuisine for the American consumer Flamous chips: Great for hummus dips (because it says so on pack) Boxed Water is Better: The USP? It's on the packaging, somewhere... Radicle Farm Co Salad: Yes, it's still alive... Marinelli's pasta sauce... in a box The bars category is such a mess. There is so little real estate to play with Just Mayo: Beautiful, clean and simple Eggs: A dated category that is ripe for redevelopment? A simple clean design that references Mexican heritage in a new way that feels authentic Hats off to Doritos for removing all the call outs and going for a very straight forward, clean design Noosa: A unique package and an interesting product concept Pepsi True or Coca-Cola Life: Who wins on the design front?