Flamous chips: Great for hummus dips (because it says so on pack)
By Elaine Watson
- Last updated on
Says Mitchell: "While the design isn’t setting the world on fire by any means, I thought they did a great job placing a powerful suggestion to the consumer front and center. We are currently seeing a movement towards quickly telling consumers what you are and why a shopper should buy your product over another. We also see the power of suggestion as a great way to reinvent a tried-and-true product’s place in the household and so capture increased purchases (take A1’s subtle redesign for example)."