KonaRed to move into functional foods
Hawaii-based KonaRed, which has built a functional beverages business based on the nutrient-packed coffee fruit, is planning to move into the snacks arena with the launch of new 'superfood health bars' and 'artisanal superfood chocolates'.
In a July 3 note to shareholders, founder and CEO Shaun Roberts said: "Venturing into the functional food space has been something we have been keen on doing for quite some time and is a strategic move that positions us into a multi-billion market opportunity."