Just beet it....
We spotted several brands featuring beetroot as their star ingredient at Expo West, with some simply focusing on its vibrant color and earthy appeal and others homing in on its functional benefits (beetroot juice is naturally rich in nitrates, which bacteria in the mouth convert to nitrite. This is then converted into nitric oxide, which is claimed to act like a natural aspirin to prevent blood clots, protect the lining of the blood vessels and lower blood pressure).