Another brand we caught up with at the show that has been notching up impressive growth is Santa Barbara-based high-protein frozen yogurt brand ProYo, which is introducing a new packaging format (a 4oz cup with 20g protein) and revamping the packaging on its flagship tubes to highlight its protein content, probiotics and low calorie positioning.
The cup was inspired by feedback from ProYo fans, who wanted to add mix-ins to their ProYo and let it thaw so you can eat it like a yogurt, explained founder Nathan Carey, who said consumers are looking for new ways to incorporate high-quality protein into their diets beyond bars and shakes.
Retailers, in turn, like the fact that ProYo (which contains whey protein concentrate) is bringing incremental growth to the frozen dessert category by attracting new consumers, claimed Carey, who is exploring selling his product to other companies that want to use it as a base in their products.
"There is no one else that can pack in 20g of protein into a 4oz serving and get the creamy, sensory profile that we have achieved."
Revenues at ProYo, which was recently introduced into 170 military bases in the US and is now in around 1,100 stores nationwide, are predicted to surge 500% in 2016 vs 2015, said Carey, who said velocities were significantly outpacing the category average.