FMI Connect
Subtly savory is an outgrowth of botanical
A subtrend of consumer interest in botanical is a shift towards subtly savory beverages, according to Armstrong. She noted savory herbs such as cilantro and sage are gaining traction, as illustrated through the popularity of green juices and the increase of shrubs, which have grown 1,000% in the past three years as an ingredient, according to data gathered with Coca-Cola. Other examples include pickled fruit and vegetable inclusions, turmeric, spicy and sweet blends like chipotle and pineapple.