FMI Connect
Better-for-you drinks drive sales
Better-for-you products across categories continue to grow as consumers think about food and drink in terms of preventive health. An example of this trend in beverage is the rise of aloe juice and water in the US, she said. In terms of flavor, better-for-you equates with light and fresh beverages, as well as green-tasting notes or familiar, clean citruses, she added.