Welch’s uses social cause marketing to fill children’s lunchboxes
Welch’s Fruit Snacks pledges to provide at least 1 million meals to children in need as part of Feeding America’s Fill the Lunchbox campaign. The brand will donate an additional $1, worth about 11 meals, to the program for each proof of purchase for Welch’s Fruit Snacks consumers submit through October, the company announced in August. The company says it hopes that with consumers’ help, it will be able to donate 1.6 million meals to Feeding America, and help address the problem of approximately 15.3 million children in the US who do not have consistent access to nutritious food.