What are the different types of ‘natural’ products?
By Elaine Watson
- Last updated on
SPINS recognizes four types of ‘natural’ products: Natural standard (eg. Lundberg organic rice chips), with dollar sales +10.2% to $18.7bn in 52 wks to Aug 7, 2016 ; Naturally perceived (eg. Popchips) +7.1% to $12bn; Specialty natural (eg. Food Should Taste Good) +15.4% to $5.3bn; and Conventional natural (eg. Simply Tostitos) +16.9% to $5.5bn.