Plant-based protein is also a key call-out on the front of pack for Mighty Sesame, a new organic sesame sauce in a squeezy bottle that's recently secured listings at Whole Foods stores on the east coast of the US (where it's stocked in the nut butter aisle) and is creating a buzz with chefs using it as an alternative to balsamic vinegar to drizzle on fruits and veggies.
Developed by Rushdi Food Industries, which supplies tahini (sesame paste) to leading hummus brands such as Sabra, Mighty Sesame is a nutrient-packed, protein-rich alternative to ketchup or mayo for burgers; or can serve as a dip or dressing for salad, fruit or veggies, and has no added sugar, salt, or preservatives, and just one ingredient: sesame seeds.
While tahini is a staple in the Israeli diet, US consumers are still learning about it, and are unaware that sesame seeds contain almost 10 times the calcium of cream cheese, more protein than tofu, and more iron than broccoli, said marketing director Metalya Sivan.
"Sesame seeds are incredibly versatile. You can add water, lemon and salt to make a basic tahini, or you can add beets, parsley, eggplant or other ingredients to make dips - and it can go sweet or savory."