What are the chances of success?
“For emerging brands, if you’re in the top 8 out of 100 and you make it through your first year, then in your second year of business you have a 50% chance of succeeding, so the odds are tough.”
“Why do products fail? There are a million reasons... If the branding is off, if the name doesn’t mean anything to people, if the pricing, packaging and messaging isn’t right.” Jim Tonkin, HealthyBrandBuilders