Do we really want blue sky innovation?
“Today’s consumers are willing to pay a premium for good quality well-crafted products. They want clean labels combined with taste and function, but you don’t always have to be the next iPhone. You can be the iPhone 6, 6.1 and so forth…”
"Innovation has to solve an unmet consumer need, it’s about applying new insights to address market needs to create new value, new revenues, new consumers. It’s not just about new products." Santosh Padki, Bare Snacks