NEWS IN BRIEF

Coolhaus secures investment from Sunrise Strategic Partners

By Mary Ellen Shoup

- Last updated on GMT

Coolhaus has evolved from ice cream trucks to packaged pints and ice cream 'sammies' since its launch in 2009.
Coolhaus has evolved from ice cream trucks to packaged pints and ice cream 'sammies' since its launch in 2009.
Coolhaus, a super-premium ice cream brand, has received an investment from Sunrise Strategic Partners, a Boulder, Colorado accelerator of emerging brands.

Coolhaus will mark Sunrise’s tenth investment since the company launched in 2016 with a portfolio that also includes other emerging brands such as Maple Hill Creamery, Kodiak Cakes, and Kill Cliff.

Founded and based in Los Angeles, Coolhaus is a women-led high-end ice cream brand that launched in ice cream trucks and has since expanded to packaged pints available in more than 6,000 grocery stores.

The investment from Sunrise will go towards expanding its grocery distribution, make additional  marketing and sales investments, and the premium ice cream brand said.

"Coolhaus has seen strong growth and impressive brand loyalty since launching in 2009. We're a brand that stays true to who we are, creating high quality ice cream in inventive flavors that appeal to a younger generation,"​ added Natasha Case, CEO and founder of Coolhaus.

"With our continued innovation in super premium flavors, our new vegan line, and a brand new novelty concept, we have lots on the dashboard to propel our growth.”

Making Coolhaus a ‘household ice cream brand’

Coolhaus has found that its branding and products connect most strongly with millennial and Gen Z generations with its 'farchitecture' (food + architecture) approach to ice cream making.

The company’s flavors include sweet and savory flavors such as ‘milkshake & fries (AKA fast food)' and ‘balsamic fig & mascarpone’.

Since launching in 2009, Case said the brand has found its brand footing and has been highlighting its women-owned and –led identity as part of its storytelling marketing approach.

Speaking at Nosh Live​ in New York City in June, Case explained, “So much about how people are connecting with brands is about transparency and about feeling like they are connected to you. It is a very personal thing. … So, it is essential to share with your consumer who you are, what you like, where you are from, who is in your family, what you like to do on the weekends.”​​

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