KeHE debuts KeHE elevate program to support and break down retail barriers for emerging brands

By Mary Ellen Shoup

- Last updated on GMT

©GettyImages / nd3000
©GettyImages / nd3000

Related tags KeHE startups Brands

KeHE has launched an emerging brands program called KeHE elevate to help emerging brands navigate the competitive and constantly-evolving food and beverage market.

According to the Harvard Business School, 95% of new products fail each year.

The struggles that emerging brands face within the retail landscape are tough. KeHE is uniquely positioned to help suppliers via elevate, which is designed to alleviate those barriers by providing a broad range of growth and profitability support from our Merchandising and Sales teams," ​Katie Paul, vice president of category management and growth solutions at KeHE, said.

KeHE_Elevate_Logo

KeHE elevate provides brands with a platform for growth to reach more shelves nationwide. KeHE's category management team will act as advisors, educate brands on the evolving landscape, and propel sales & points of distribution through the program.

“The program is not only built to fulfill consumers' desire for innovation but will also enable developing brands to reach their full potential and better serve the demanding marketplace,”​ said KeHE.

KeHE elevate will support its retail partners by searching for early-stage brands to add to the specialty, natural, and organic food distributor’s portfolio.

"We look for brands that are purpose-driven, have high-quality ingredients, are innovative in their category, represent a future trend, have a unique taste profile, and will appeal to consumers at the shelf,"​ said Rachelle Radcliffe, director of brand development at KeHE.

KeHE category management is now actively searching for program candidates. The network of brands is designed to be small and intimate, not exceeding 200. Suppliers can submit their products via RangeMe.

Related news

Show more

Related products

show more

Driving Growth with Health & Sustainable Labeling

Driving Growth with Health & Sustainable Labeling

Content provided by FoodChain ID | 31-May-2024 | White Paper

Struggling to keep food & beverage labels in line with ever-evolving consumer demands and global regulations? FoodChain ID's new whitepaper outlines...

Learn more: Future Food-Tech Alternative Proteins

Learn more: Future Food-Tech Alternative Proteins

Content provided by Rethink Events Ltd | 19-Apr-2024 | White Paper

Future Food-Tech Alternative Proteins returns on June 17-18 in a new location for 2024 - the vibrant food and beverage hub, Chicago

Related suppliers

Follow us

Products

View more

Webinars