Over Easy activates consumers through buy-one-give-one program
By Elizabeth Crawford
- Last updated on
As a veteran who was deployed in Liberia during the Ebola outbreak in 2014, the founder and CEO of Over Easy, Kyle Maggard, knows first hand how exhausting it is on the frontlines of a pandemic, which is why he donated breakfast bars to more than 80 hospitals and medical centers across the country. As a startup that launched earlier this year, he continues to activate his limited resources to continue giving through a buy-one-get-one program on the company’s website that promises to donate a box of breakfast bars to medical workers fighting COVID-19 for each box of its oat- and egg white-based bars.