Performance Kitchen taps celebrities to help Seattle communities in need with food drive
By Elizabeth Crawford
- Last updated on
Performance Kitchen, formerly the health-forward frozen food brand Luvo, are donating 1,200 meals on behalf of its brand ambassadors football player Russell Wilson and singer Ciara to a Seattle foodbank and mentoring program as the launch of a multi-faceted giving campaign to ease the impact of COVID-19. The brand’s Crafted stores (formerly known as Eat Local) also will allow consumers to buy and donate meals, which will be matched by Performance Kitchen, to those facing pandemic-related challenged.