KIND seeks to 'reinvent' energy bar category with lower sugar option
KIND Energy bars, featuring oats as the first ingredient, contain 35% less sugar than the top-selling energy bar, and should be consumed before physical activity, says the company: “The higher carb content is meant to help your body utilize the energy most efficiently to optimize performance, not to sit around.”
Available at www.kindsnacks.com and retailers nationwide, ( $1.39-$1.69/bar), “KIND Energy is set to reinvent a category that frequently contains higher amounts of sugars along with protein powders or artificial sweeteners.”
