Whipstitch Capital: CPG innovation is benefiting from a 10-fold investment increase in ESG funds

By Elizabeth Crawford contact

- Last updated on GMT

Source: Getty/sqback
Source: Getty/sqback

Related tags: Investment, Environmental impact, Sustainability, Social responsibility, Farm

CPG brands that invest in restoring healthy farmland can earn more than the goodwill of consumers who increasingly care about sustainability – they also could cash-in on the surge of ESG-earmarked funding and secure high-value assets that will support future growth, according to one investor.

“The food industry has the potential to make the largest impact of all industries on climate,”​ and be rewarded financially for their efforts, Nicolas McCoy, managing director at Whipstitch Capital, said this week at virtual Expo West.

But to do so, he explained, the industry will need to tap into outside investment because even though food accounts for about 25% of the global emissions by supply chain – more than any other industry – it has the lowest net income per ton of emissions by industry, coming in about a third lower than all fast moving consumer goods, and roughly a quarter of electronics and fashion.

Luckily, he noted, investment in ESG funds across fund-types has increased 10-fold in the past two years with flows growing from about $5bn in 2018 to just over $20bn in 2019 before surging just past $50bn in 2020. Last year, flows surpassed assets under management for EST, which also have grown dramatically in the past two years – increasing from about $18bn in 2018 to just under $50bn in 2020.

This growth is primarily by the strong performance of ESG-tilted companies on the Standard & Poor’s index and the S&P 500, which outperformed the broader market by 113% and 121% over the last seven years from January 2014 to July 2020 respectively, McCoy noted, adding, “people are taking notice.”

In addition to improving their chances to secure capital, food and beverage companies with an ESG component focused on improving arable land could see significant returns based on economic growth alone, McCoy said.

“If you look at the projections for agriculture, it’s going to go up very quickly for the next 80 or 100 years compared to the rest of the production or the rest of the economy,”​ he explained, noting agriculture as a percentage of gross domestic production will increase from 5.5% today to 7.5% in 2050 and 8.3% by 2100 with a 2.25% compound annual growth rate.

While that horizon may seem far in the future, companies hoping to sell in the next 10-20 years should think that far ahead because potential buyers will evaluate a businesses performance in 2050 with an eye towards the next 10 to 50 years, McCoy noted.

Noting that the US is currently losing arable land at a rate of 3mm acres per year, McCoy explained investing in saving just one acre now could result in an asset worth upwards of $35,000 per acre if incremental taxes hold steady at 17% -- “which is a pretty stable amount over time” – and a 2% interest rate is factored in.

“That is an investment case right there,”​ McCoy said, adding even if he was off by a factor of three the investment would still return $10,000 per acre, which “is a lot of money that could go a long way.”

Market value of farm land, buildings is growing fast

But, he added, that isn’t the only reason to invest in land improvement.

He also noted that the average market value per farm for land and buildings is much higher and growing much faster than all agricultural products sold and machinery and equipment. The latter two were valued at or just under $200,000 per farm by USDA in 2017, while land and buildings was valued at about $1.3mn in 2017. Likewise, the compound annual growth rate for land and buildings per farm was 5.8% versus 4.7% of machinery and equipment or 4.2% for all agricultural products sold.

Strategies to maximize impact and ROI

To further maximize the potential return on investing in arable land, McCoy recommends companies turn to farms with 1,000 to 2,000 acres as they “are the ones disappearing the quickest and have the least margin,”​ which means the impact per saved acre would be greater – a factor that ESG funds weigh more heavily.

“When you think about ESG funds, like any fund they’re going to measure your company on what is your profit level, but they’re also going to measure your impact,”​ and partnering with the most vulnerable suppliers and farmers will result in a larger impact, he explained.

Retailers and brands looking to support small, local and sustainably focused farms can do so by buying products direction, which creates a “locked in” demand that can help small farms succeed, McCoy said. He added the most efficient way to preserve arable land is by investing money in regenerative agriculture early.

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