Bored of Frappuccinos? Joy Milk Tea has the answer
By Elaine Watson
- Last updated on
Chicago-based Joy Milk Tea - which combines milk, brewed black tea (delivering 130mg caffeine in a 11.5oz can), cane sugar and gum acacia in a shelf-stable format - is generating strong repeat rates, says founder Max Blessen, who says fans “love to drink it as a morning pick me up or instead of coffee as an afternoon pick me up.
“We’re merchandised next to RTD coffees and other premium beverages and we have great velocities of 12 to 18 units per week and some up to 60 units per store per week.”