CBD beverage brands... we're in it for the long haul
While the lack of clarity at a federal level over the regulatory status of ingestible CBD has thwarted growth, several CBD-infused beverage brands exhibited at Expo West, from UK-based TRIP to Sati CBD Soda, and insist that consumer interest remains strong.
Recess, one of the early entrants to the hemp-infused beverages space, says large markets such as California and New York are now opening up to CBD products following the passage of state-level bills, but says its strategy of building a brand around a feeling, not an ingredient, has paid off, with its new line Recess Mood (sparkling water infused with magnesium and adaptogens) now accounting for 20% of total sales and approaching 50% of e-commerce sales.
