In the UK, vegan cheese maker Julienne Bruno is listing its plant-based cheese alternatives via online retailer Ocado.
The Julienne Bruno brand was set up in 2020 by Axel Katalan. Its aim is not to ‘imitate or compare’, but rather offer a ‘different perspective’ on plant-based food, creating familiar but new products for people to enjoy due to the quality of them, ‘not because they’re vegan’.
The ‘Collection 01’ includes three dairy-free cheeses: Burrella, Crematta and Superstraccia.
For Katalan, the listing is a ‘dream come true’. “When we set out to build the Julienne Bruno brand, Ocado Retail was on the top of our aspirational list and thus we are so proud to announce this landmark partnership with them. We believe that plant-based food is the most exciting area in gastronomy and our listing on Ocado means that we are one step closer to making our products easily accessible to customers across the UK and as part of their weekly shop.”
Freya O’Mara, senior cheese buyer at Ocado, said the retailer was excited to launch the Julienne Bruno range. “As appetite for vegan alternatives increases, Julienne Bruno is a great addition to our wide range of products on Ocado, helping our customers get their hands on some delicious cheese alternatives as part of their regular food shop.”