The Kraft Heinz Company is teaming up with Absolute Vodka to launch their own version of the ‘much-loved’ Pasta alla Vodka recipes in jar-form.
Heinz X Absolut Tomato Vodka Pasta Sauce takes inspiration from a spicy vodka pasta which went viral in 2020, becoming one of the trendiest recipes on TikTok and Instagram at the time.
Heinz claims that in the sauce, it is the vodka that ‘unlocks’ the flavours and intensifies the aroma of the ‘rich and creamy tomato, basil and cheese sauce’. During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes, noted Heinz.
The product is being launched through Heinz’s New Ventures division. “We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets,” said Caio Fontenele, Heinz New Ventures Director.
“The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”