The UK celebration cake maker – known for its allergen-safe vegan and gluten-free cakes – has launched a vegan Confetti Traybake especially for Allergy Awareness Week (24-30 April).
Two million Brits are now cited as living with some form of food allergy, while a growing 2% of them are practising vegans, meaning providing one celebration cake for everyone to share can be a minefield.
Just Love’s vanilla-flavoured traybake contains no nuts, milk or egg, as well as no artificial colours or flavourings.
It’s covered in multi coloured sugar pieces, is hand-finished with piped frosting and serves nine.
Made in a nut-, peanut- and milk-free factory, the company – which was founded in 2010 by a father of three children diagnosed with life-threatening nut allergies – is registered with The Vegan Society.
Spotting a gap in the market for allergen-free cakes, Just Love is now available nationally and is seeing rising consumer demand in line with the increase in allergies, dietary needs and choices.
The traybake is available in Tesco and Asda nationwide for an RRP of £6.