The Highland bakery’s Half-Dozen loyalty scheme was launched on 19 June, with a staggering 20,000 loyalty cards already snapped up - each with the potential to nab a free cake.
“The response to our Baker’s Half-Dozen loyalty cards has been beyond anything we could have imagined,” said Fraser Gow, director of Harry Gow.
“We understand that living costs are rising, and truly appreciate that customers have stuck by us through such uncertain times - so it’s great to be able to give back to our communities like this.
“Whether they choose to pick up a dream ring, fern cake, pineapple tart, marzipan apple, or any of our cakes - we hope that a little freebie once in a while raises a smile and brightens up our customers’ day.”
The Baker’s Half-Dozen scheme is available in all of Harry Gow shops across Inverness, the Highlands and Moray, with customers earning a free cake of their choice after collecting six stamps. The baker - the only one to have twice scooped the Scottish Baker of the Year awards - is opening its 18th store in Aviemore this summer.
Harry Gow’s products are also found in 34 Co-op stores across the north of Scotland, in two branches of Morrisons and one Asda location.