The second largest biscuit manufacturer in the world - claiming its snacks are enjoyed in in billions of homes across more than 150 countries - has updated the recipe of its Jacob’s Crinklys crisps to contain 30% less fat.
Pladis said the reformulated crisps replace the originals and now comply with the UK’s HFSS regulations. Jacob’s Crinklys non-HFSS are available in Cheese & Onion and Salt & Vinegar variants.
“It was about time we took the range’s popularity one step further by bringing Jacob’s Crinklys to supermarket shelves with a new, healthier recipe,” said Asli Akman, marketing director, Pladis UK&I.
“We’ve also made them especially easy for shoppers to spot with unmissable ‘30% Less Fat’ flashes across our redesigned non-HFSS multipacks, along with ‘Oven-Baked’ flashes on the entire range.”
The crisps are available to purchase now in retailers across the UK.