New tequila RTD brand Drink TSL debuts in the US with two products: Tequila, soda and lime; and The Rosarita.
Targeted at the luxury consumer, the California brand’s packaging is inspired by the colors reminiscent of muted summer hues seen during golden hour summer sunsets.
Friends Seth Jarabek and James Glover designed their brand for beach, barbeques or on the boat – where the Rosarita was conceptualized. “The Rosarita was a happy accident,” say the duo. “We were running low on TSL and had plenty of rosé so we put them together, topped them off with soda, and the Rosarita was born.”
Distributed by MHW, the brand is launching in New York, California, New Jersey and online nationwide.