Kove, a San Diego-based craft-brewed cocktail brand, debuted this summer with fresh packaging inspired by the brand's vivid flavors.
"The look features attention-grabbing branding and a sleek can design that is designed to reflect the bright, botanical and boozy beverage inside," explains the brand. "Each can is a celebration of the drink’s premium ingredients, with vibrant colors found in nature."
Seeking to create a product that would stand out on shelves, the final result is a 'bold, yet minimalist look with a bright color palette and clean typography that has contributed to the brand's recent retail success.'
"Creativity is engrained in every part of Kove’s business – from the people to the product itself," says the brand. "This attention to detail in the packaging is a testament to the team’s commitment to delivering a quintessentially San Diego beverage, inspired by the city’s endless summer."